October 2009 cover of Yoga Journal |
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| Type | yoga magazine |
|---|---|
| Owner | Active Interest Media |
| Publisher | Bill Harper |
| Founded | 1975 |
| Language | English |
| Headquarters | San Francisco, CA |
| Circulation | 350,000 [1] |
| ISSN | 0191-0965 |
| Official website | www.yogajournal.com |
Yoga Journal is an American based media company that publishes a magazine, a website, DVDs, and puts on conferences all devoted to yoga, food and nutrition, fitness, wellness, and fashion and beauty.
Contents |
Yoga Journal was started in May 1975 by the California Yoga Teachers Association, which included William Staniger, Chairman (aka William Golden since 1982), Rama Vernon, President, Janis Paulsen, Secretary/Treasurer, and board members Ike and Judith Lasater, Rose Garfinkle, and Jean Girardot. William Staniger was Yoga Journal's founding editor. Judith Lasater was Copy Editor, Janis Paulsen, Elmer Brunsman, and Jean Girardot were Assistant Editors, and Ike Lasater was Business and Advertising Director. Their goal was to create a magazine that would unite the growing yoga community and provide "material that combines the essence of classical yoga with the latest understandings of modern science."
By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick Fields and former longtime managing editor Linda Cogozzo.
In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,000,000.[2]
Yoga Journal has won five consecutive Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and in 2007 won the Award's top honor for "Best Overall Consumer Publication."[3]
In addition, the magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine " in the country.
In September 2006, the magazine was bought by enthusiast publisher Active Interest Media which publishes Vegetarian Times, Black Belt Magazine, and other consumer enthusiast titles.[4]
In 2006, Kaitlin Quistgaard became editor-in-chief.
Forbes magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."[5]
Each issue of Yoga Journal contains several in-depth feature stories that touch on the themes of yoga, food and nutrition, fitness, wellness, and fashion and beauty, as well as the following columns
Yoga Journal's 2005 survey, Yoga in America found the yoga market to be worth nearly $3 billion per year. The data, collected by the Harris Interactive Service Bureau (HISB) shows that 16.5 million people practice yoga in America.[7]
In 2005, Yoga Journal brought B.K.S. Iyengar, one of the world's foremost teachers of yoga, to America to teach an extensive workshop.[8] Mr. Iyengar's book Light on Yoga, first published in 1966, has become a classic and is considered the ultimate reference manual of asana practice.
Yoga Journal hosts several major conferences a year with top yoga teachers in the United States, including Rodney Yee, John Friend, Tim Miller, and Judith Lasater.
Yoga Journal has several international editions which are published in China, Italy, Russia, Spain, Thailand, Hong Kong, Singapore and Brazil.
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